▲ Incheon National University Department of Media and Communication students Woo Myung-jin (left) and Moon Yu-ra pose for a commemorative photo after winning the Silver Award at the 43rd Daehong Creative Awards (DCA) ceremony on September 17.

- Students Kim Eun-bi, Moon Yu-ra, and Woo Myung-jin propose a customer experience concept for SBI Savings Bank’s Cider Bank

- Offline customer experience concept connects financial services with spaces for rest and relaxation for young people

Incheon National University (INU), led by President Injae Lee, announced that a team of students from the Department of Media and Communication—Kim Eun-bi, Moon Yu-ra, and Woo Myung-jin—won the Silver Award at the 43rd Daehong Creative Awards (DCA), hosted by Daehong Communications.

The Daehong Creative Awards is an advertising and marketing competition for university students that Daehong Communications has held since 1984. This year’s competition featured assignments based on actual brands, including Lotte Wellfood’s World Cone and Pepero and Lotte Chilsung Beverage’s Chum Churum, with participants developing a wide range of advertising and marketing ideas.

The INU team developed an offline customer experience concept for SBI Savings Bank’s Cider Bank. Their idea connected the process of young people creating their own spaces for rest and relaxation with the interest accumulated through savings. The proposal was distinguished by its integration of financial products with the everyday lives and spatial experiences of younger generations.

The award-winning students said, “The experience of applying what we learned in class through various hands-on projects was a great help in developing our idea into a concrete proposal.” They added, “Working with teammates who shared great chemistry allowed us to develop a wide range of ideas. We would like to thank our teammates, professors, and everyone who supported and guided us.”

This year’s DCA received approximately 2,000 advertising and marketing submissions. A total of 11 teams received awards, including four Gold Award winners and seven Silver Award winners.

▲ Incheon National University Department of Media and Communication students Woo Myung-jin (left) and Moon Yu-ra pose for a commemorative photo after winning the Silver Award at the 43rd Daehong Creative Awards (DCA) ceremony on September 17. (Photo courtesy of Incheon National University)